Meet Abby Waller
Abby shares why she built The Beauty Basement — practical support, guidance, community, and a place for independent pros to grow a real business.



Perth's business-first rent-a-chair salon
Premium salon space, one-on-one business coaching, marketing support and the systems to help independent hair professionals and makeup artists grow with confidence.
Motivation
Independence shouldn't mean doing everything alone.
Space. Strategy. Support. Growth.

Abby shares why she built The Beauty Basement — practical support, guidance, community, and a place for independent pros to grow a real business.

After you enquire we spend time getting to know you — so the next step is a real conversation, not a cold booking.
Everything is already set up for you. You just focus on your clients instead of worrying about the small operational things.
Erica — Full Time Freelancer

Support, guidance and momentum
“Abby has given me support and guidance along the way, checking in and always willing to help me get bookings and promote my business.”
Sarah
Part-Time Freelancer

Systems, freedom and growth
“Everything is already set up for you. You just focus on your clients instead of worrying about the small operational things.”
Erica
Full-Time Freelancer · VIP Package

Support, advice and independence
“Abby has been extremely accommodating and welcoming, and she offers a lot of back-end support and advice, which I'm extremely grateful for. I would highly recommend this space to anyone thinking of going solo.”
Bonnie
Full-Time Freelancer · VIP Package
Real walkthroughs and stylist stories from people who've made the move — press play to hear what changed when they stopped renting a chair and started building a business.

Take the first step without every answer. See the space, ask what matters, and understand the support before deciding if independence feels right.

See how casual chair bookings work without back-and-forth. Choose your days, reserve a chair, and manage flexible salon access with ease.

Independence should not mean doing everything alone. Get freedom with practical guidance, shared energy, and a supportive community growing with you.
Freelance income calculator
Your business
Your potential
Estimated freelance revenue before costs and personal tax
$115,200
per year
Per week
$2,400
Per month
$9,600
What if?

Book a private meet and greet with Abby's team. We'll learn about your goals, answer your questions and help you decide if The Beauty Basement is the right fit—no pressure, just practical advice.
Live social proof
Real stories and real views from inside The Beauty Basement — then take the next step and come see it for yourself.

See where The Beauty Basement sits in Northbridge and what surrounds it — so you and your clients know how easy it is to find.

Sarah shares why she left salon employment, went freelance, and built her business in Perth with coaching and the right environment.
Find your fit
Find your fit
Question 1 of 5
Walk through it in a minute
Pick what sounds most like you. Your answers stay private until you choose to leave your details.
Have a question?
Email Abby a quick question and get the information you need first.
What would you like to ask about?
Already building your own business?
Get your free Freelancer Business Score and three focused next steps.
The Beauty Basement workspace + CoWorkz software
CoWorkz is business software for beauty professionals and workspace operators. Manage bookings, members, clients, services, payments and growth in one place, with Abby preparing helpful work for your approval.
Use CoWorkz anywhere. The Beauty Basement is a separate, optional physical workspace — you do not need to rent a chair to use the software.
No card needed · Free during beta · Use it at TBB or anywhere

What is CoWorkz?
CoWorkz software and Abby's support work anywhere. A chair or room at The Beauty Basement is optional, and always priced separately.
Bookings, clients, services, payments and workspace management. Use it anywhere.
Helpful admin, follow-up and marketing suggestions ready for your approval.
Rent a physical chair or room if you need one. Not required to use CoWorkz.
More control for freelancers, hybrid salons, coworking spaces and salons.
Software subscriptions only. The CoWorkz prices below are not chair rental or salon workspace prices. TBB workspace hire is optional and separate.
How it works
Create your account in minutes. No card needed during beta.
Add your services, prices and existing clients.
Helpful drafts and next steps are prepared for you to approve.
Manage bookings and clients with less admin.
Who CoWorkz is for
Manage your own bookings, clients, services and brand without opening a salon.
A normal salon with freelancers renting chairs. Keep your team and chair renters organised.
Keep services, appointments, client records and business activity in one place.
Bring together members, chairs, shared spaces and bookings in one workspace.
Simple plans that grow with you
These are planned monthly software subscription prices, not TBB chair hire. Use CoWorkz free during beta; paid plans open later and require your agreement.
Get organised and started.
$39/month when available
For growing solo professionals.
$89/month when available
For established professionals.
$169/month when available
For busier businesses.
$299/month when available
CoWorkz app subscriptions only (AUD). Physical workspace and chair rental at TBB are not included. Beta access is free, with no card and no automatic charges.
The next step is simple
Set up your account now. No card or approval wait — your private activation link will be prepared immediately.