Educational Resources
Comprehensive learning materials to help you succeed in Perth's beauty industry
Video Tutorials
Step-by-step business building tutorials and technique demonstrations
Access LibraryWe Do More Than Rent Chairs
At The Beauty Basement, we transform salon professionals into independent business owners with expert guidance, elite training, and marketing that actually works.
Weekly Business Coaching
1-on-1 coaching with our salon business mentor (ex L'Oréal State Manager) covering pricing, goal-setting, growth strategy, retention, profit margins & brand positioning.
Advanced Education Access
Unlimited access to curated training modules on colour techniques, client experience, luxury service delivery, upselling and business systems — delivered monthly via live and recorded masterclasses.
Marketing That Converts
Done-for-you ad templates, video scripts, branding assets, and funnel pages. We build your automated client acquisition system so you can focus on doing hair, not chasing leads.
Personal Brand Development
We'll help you build your own name. Logo design, colour palette, professional photoshoot support, and a done-for-you stylist landing page — powered by GoHighLevel.
Social Media Strategy
Learn how to master Instagram & TikTok content that sells — from reels creation to caption writing and targeting the right clients.
Automated Bookings
Get your own automated booking system with appointment reminders, reviews follow-up, and retention workflows fully integrated into The Beauty Basement's GoHighLevel system.
Get Your Free Info Pack
Download our comprehensive guide to building a successful beauty business in Perth. Includes pricing information, facility details, and business growth strategies.
What's Included:
- Complete pricing guide for all chair rental plans
- Facility photos and virtual tour access
- Business growth strategies for Perth market
- Marketing tips for beauty professionals
- Success stories from current members
Beauty Business Podcast
Weekly episodes featuring industry experts, successful Perth beauty business owners, and practical growth strategies
