Meet Abby Waller
Abby shares why she built The Beauty Basement — practical support, guidance, community, and a place for independent pros to grow a real business.
The Beauty Basement



Perth's business-first rent-a-chair salon
Premium salon space, one-on-one business coaching, marketing support and the systems to help independent beauty professionals grow with confidence.
Motivation
Independence shouldn't mean doing everything alone.
Space. Strategy. Support. Growth.

Abby shares why she built The Beauty Basement — practical support, guidance, community, and a place for independent pros to grow a real business.

After you enquire we spend time getting to know you — so the next step is a real conversation, not a cold booking.
Everything is already set up for you. You just focus on your clients instead of worrying about the small operational things.
Erica — Full Time Freelancer

Support, guidance and momentum
“Abby has given me support and guidance along the way, checking in and always willing to help me get bookings and promote my business.”
Sarah
Part-Time Freelancer

Systems, freedom and growth
“Everything is already set up for you. You just focus on your clients instead of worrying about the small operational things.”
Erica
Full-Time Freelancer · VIP Package

Support, advice and independence
“Abby has been extremely accommodating and welcoming, and she offers a lot of back-end support and advice, which I'm extremely grateful for. I would highly recommend this space to anyone thinking of going solo.”
Bonnie
Full-Time Freelancer · VIP Package
Real walkthroughs and stylist stories from people who've made the move — press play to hear what changed when they stopped renting a chair and started building a business.

Take the first step without every answer. See the space, ask what matters, and understand the support before deciding if independence feels right.

See how casual chair bookings work without back-and-forth. Choose your days, reserve a chair, and manage flexible salon access with ease.

Independence should not mean doing everything alone. Get freedom with practical guidance, shared energy, and a supportive community growing with you.
Freelance income calculator
Your business
Your potential
Estimated freelance revenue before costs and personal tax
$115,200
per year
Per week
$2,400
Per month
$9,600
What if?

Book a private meet and greet with Abby's team. We'll learn about your goals, answer your questions and help you decide if The Beauty Basement is the right fit—no pressure, just practical advice.
Live social proof
Real stories and real views from inside The Beauty Basement — then take the next step and come see it for yourself.

See where The Beauty Basement sits in Northbridge and what surrounds it — so you and your clients know how easy it is to find.

Sarah shares why she left salon employment, went freelance, and built her business in Perth with coaching and the right environment.
Find your fit
Find your fit
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Practical updates on clients, content, pricing and the changes that matter to freelancers — with Abby's take on what to do next.
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