The Beauty Basement
About The Beauty Basement
62/89 Aberdeen Street, Northbridge WA 6003
A premium Northbridge salon for hair stylists, makeup artists and beauty professionals who want independence, business support and marketing guidance — not just a chair.
Why we exist
Own your pricing, schedule and clients — with the structure and standards to build a serious independent business.
Find your fit
Answer 5 quick questions and see whether the space fits the way you want to work.
Book a stylist
These are the stylists working inside The Beauty Basement. Choose who you want, then book directly with them — no front desk needed.
Perth Hair and Body Sculpt
Behind Perth Hair and Body Sculpt is Erica — a stylist with over 25 years' experience, a colour educator and salon owner. She specialises in Dimensional Colour and Nanoplasty Hair Straightening. Signature services include Colour Fusion, Root Revival, Foil Dimension, Blowouts and Styling — each designed to create modern, wearable looks tailored to every client. Her goal is always to help you leave feeling confident, refreshed and truly yourself. Outside the salon, she enjoys off-key car karaoke, long bike rides and peaceful walks. For Erica, hairdressing is about connection, creativity and celebrating life's little and big journeys together.
Studio Lune
Bonnie is the face behind Studio Lune, with over 5 years in the industry and advanced training completed both interstate and internationally. She specialises in lived-in blondes, dimensional colour and soft, flowing cuts designed to enhance your natural beauty while still feeling elevated and wearable. Her goal is for every client to leave loving their hair and feeling confident, refreshed and completely themselves. When she's not behind the chair, you'll find her discovering a new restaurant, listening to live music or planning her next getaway. For Bonnie, hair is about connection, confidence and creating an experience that can completely change someone's day.
Root Theory
Hi, I'm Jade — the face behind Root Theory 🩶 With over 13 years in the hair industry, I've grown a real love for creating beautiful hair and, even more importantly, making women feel amazing when they leave my chair. Root Theory is my take on a modern hair experience — relaxed, feminine and a little bit luxe. I specialise in colour, styling and bridal hair, with a love for creating effortless looks that feel completely you. For me, it's just as much about the experience as the hair — good chats, a little time for yourself and that unbeatable fresh-hair confidence. I'm so excited for this next chapter of Root Theory and can't wait to see some new faces in my chair ✨
HAUS OF SOL
Hi, I'm Aveline, the creator of Haus of Sol. With over 15 years of experience in the hairdressing industry, I am passionate about creating beautiful, confidence boosting hair while providing a relaxed and personalised experience for every client. I love helping people look and feel their absolute best, whether that's through seamless extensions, lived-in colour, or a complete hair transformation. My approach to hairdressing is centred around listening to my clients, understanding their individual goals, and creating hair that not only looks beautiful in the salon but feels effortless to maintain at home.
Blonde & Boujee
Having been in the hair industry since 2018, with experience in salons across Bunbury, Perth and the Gold Coast, Sarah brings her vision to life with Blonde & Boujee — celebrating bold, confident and effortless beauty. She has a deep love for blonding and extensions, specialising in weft extensions and keratin bonds that create seamless, luxury results. Every appointment is a personalised 1-on-1 luxury experience with a focus on hair integrity and long-term results. Outside the salon, you'll usually find her at the gym, enjoying our beautiful coastline, or relaxing at home.
Content Creator
Kiera is the newest Content Creator at The Beauty Basement, working closely with our team and stylists to create fresh, engaging and on-brand content that supports business growth. She specialises in ads, reels, behind-the-scenes footage and capturing brand moments that help beauty professionals show up confidently and consistently online. With a calm and approachable presence, Kiera helps clients feel comfortable in front of the camera while delivering authentic, high-quality content that reflects both their personality and their business.
Our stylists bring decades of combined experience across colour, extensions, smoothing and precision cutting — with ongoing education behind every service, so your hair is in capable hands from consultation to finish.
Every appointment starts with listening. Your stylist takes time to understand your hair history, lifestyle and goals, then builds a tailored plan — not a one-size-fits-all menu — so you leave with results that feel like yours.
We use professional-grade products and techniques chosen for performance and hair health, giving you salon-quality results that last — with honest guidance on how to maintain your look between visits.
Meet Abby
Hear why Abby built The Beauty Basement, what to look for before you sign anywhere, and how independent work feels when the old salon model is gone.
Founder story. Smarter questions. Clear next step.
Take a proper look inside the Northbridge salon — stations, layout, and client-facing spaces — before deciding if it suits your business.
You don't have to decide today.
But you can come and see what's possible.
The problem
Most salon rental models give you space, but not the backing you need to grow. We fixed the parts that make talented professionals feel unsupported, under-marketed and stuck.
Traditional chair rental often gives you a station and very little else. You are expected to handle bookings, pricing, marketing, confidence and growth on your own.
A dated or disorganised salon can affect how clients see your brand. You should feel proud bringing high-value clients into the place you work.
Most independent stylists are talented, but still need support with visibility, content, local SEO, brand positioning and staying consistently booked.
Independence should not mean isolation, drama or fighting for attention. You need a professional space where people respect each other and grow together.
Commission, unclear fees and restrictive rules can take away the freedom you were looking for. Your pricing, schedule and client relationships should belong to you.
Without coaching, systems and accountability, it is easy to feel busy but stuck. The goal is not just to rent a chair. The goal is to build a stronger business.
Our point of difference
Every part of The Beauty Basement has been designed around what independent beauty professionals actually need: confidence, visibility, standards, community and a clear pathway to growth.
Support around pricing confidence, client retention, positioning, consultation quality, service structure and long-term business growth.
Guidance with social content, local visibility, website presence, SEO, brand messaging and showing up consistently online.
Ongoing learning across colour, client care, business building, pricing confidence and the everyday decisions that make your business stronger.
A polished, client-ready environment designed to make your brand feel elevated, professional and established from day one.
A high-standard, no-drama group of independent hair and beauty professionals who want to build beside each other, not against each other.
Fixed weekly rent, no commission, no surprise fees and no pressure to give away control of what you earn.
Our values
These are the principles that shape how the space feels, how the community operates and how we support independent professionals.
Independent beauty professionals should not have to grow alone. We create a respectful, supportive environment where people can learn, share and succeed together.
We are here to help members build profitable, sustainable businesses, not just fill chairs inside a salon.
From the way the space looks to the way clients are welcomed, the standard around you should elevate your work and reputation.
The industry is changing, so we keep improving our marketing, education, systems and space for modern independent professionals.
What you will need
We keep the process clear so you can operate professionally from day one and understand whether the space is the right fit for your business.
Valid professional insurance coverage so you can operate safely and confidently.
Relevant hair, makeup or beauty qualifications that match the services you provide.
Your own professional tools, equipment and products required to deliver your services properly.
A commitment to hygiene, quality, professionalism and a client experience you are proud of.